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Hiro Lesmana Instagram Profile
_hirosan

Hiro Lesmana

_hirosan

badge Micro | Mass Pool
follower
Total Followers 14k
language
Language Spoken EN , English
account
Account Type KOL Micro badge Micro | Mass Pool

Rate Card

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RpXXXXXXX Photo Feed
RpXXXXXXX Reels
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Disclaimer:
This performance and rate card page is generated using our AI-powered calculations.


Performance

2.96% high Engagement rate
415 Avg. likes per post
4 Avg. comments per post
16.9k Avg. reels view

Engagement Rate For Last 10 Posts (Latest)

21.27% 17.02% 12.76% 8.51% 4.25% 0.00%
2025-10-26
2025-10-28
2025-10-29
2025-10-31
2025-11-16
2026-01-02
2026-01-11
2026-02-15
2026-02-16
2026-02-18

Engagement Rate For Top 10 Posts

21.52% 17.22% 12.91% 8.61% 4.30% 0.00%
2023-05-11
2023-05-16
2023-05-21
2023-05-22
2023-05-31
2023-08-29
2023-09-15
2023-11-29
2024-07-09
2024-11-07
Date Posted
Content

Hiro Lesmana has twice been champion of Indonesia. Competing with Ninety Plus in multiple years drew him closer to the brand before he finally met the Ninety Plus Founder in Athens in 2023 and encouraged him to come to Indonesia to visit a rich Ninety Plus fan base. With Hiroโ€™s help, the Ninety Plus love affair with Indonesia is just getting started. Ninety Plus Competition History: 2017 - Sillvia Solkiln 2018 - Batch #227 Thank you friend @_hirosan โค๏ธ

21.52% Engagement Rate
2.9k 75
Content

Alhamdulillah, with immense pride and gratitude, @TheEspressoLab has secured 1st place at the UAE Brewer Cup Championship 2026. First, my sincere respect to every competitor. The level of dedication, passion, and craft on that stage was truly inspiring. Itโ€™s an honor to compete alongside such remarkable talents. My deepest thanks to @SCAUAE and @KaramCoffee this championship would not exist without your efforts. A special appreciation to the @SpecialtyCoffeeAssociation team for delivering a world-class competition with exceptional organization. Grateful beyond words to the incredible people around me: @RBuhumaid, for always standing by my side. My amazing family @Kalmallouhi & HSM for pushing every limit with me. The entire @TheEspressoLab family, for the unwavering support and team spirit. @M.E_Stella19 @CallmeKelvinnotFloren @Jolasalacapa @itsJelvinnncdz @Thihahashtag thank you. My coaches @_Hirosan @Ardabuanna @Aldyeay @HelloItsFajar for bringing the SD1R Dripper innovations to the stage in a way that truly served the competition, for sourcing and sorting the winning green beans. Also, your work on my speech and presentation was absolutely essential. @WLamastus @Wilfordl @LamastusFamilyEstates thank you for trusting me with your coffee. @Moaz.08 for your constant and never ending support. And a heartfelt thank you to @WorldCoffeeChampionships, the judges, and the entire staff your time, effort, and dedication made this experience unforgettable. Alhamdulillah, this win belongs to all of you. โ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒ #TheBaristaDance #ุณูุฑุงุก_ุงู„ู‚ู‡ูˆุฉ_ุงู„ุฅู…ุงุฑุงุชูŠุฉ #TheEspressoLab #FincaRasha #EmiratiGahwa

21.27% Engagement Rate
2.7k 267
Content

This photo was taken shortly after Ryanโ€™s return from the Chicago WBrC 24 where he placed 3rd. Fast forward today, Cacu just got his title of 2nd in the Jakarta WBrC 25. You have risen through the ranks to become the best among usโ€”a testament to your dedication and unwavering pursuit of excellence. WELL DONE @ryanwibawa @bayuprawiro ๐Ÿ‡ฎ๐Ÿ‡ฉ ๐Ÿ‡ฎ๐Ÿ‡ฉ ๐Ÿ‡ฎ๐Ÿ‡ฉ

14.44% Engagement Rate
2k 14
Content

IBrC 2023 Subject: Personal Feelings & Thoughts This. Felt. Surreal. Being a two-time champion is way beyond what I could have ever wished for. Making it to the world championship for the second time is also something that I could only dream of in past years. I'm grateful and overwhelmed by the tremendous support I received over the course of the competition season. I will reflect, adapt, and prepare for Athens next month. I will use this second chance to do my absolute best and once again fight to put Indonesia on the coffee map. More about IBrC 2023 will be coming in the next few post. Photo courtesy of @diarykopiku_bandung

15.09% Engagement Rate
2k 108
Content

โ€œItโ€™s easy to be a barista, but itโ€™s hard to be a good baristaโ€ - @_hirosan Hiro Lesmana, the winner of the Indonesia Brewers Cup Championship 2018 & 2023, has invested the last 10 years in the coffee industry. His involvement has created a direct impact on our coffee culture. We look forward to seeing what he will do next, and hopefully, @_hirosan will bring back the ๐Ÿ† of the Worldโ€™s Brewer Championship the next time he competes. #curatepeople #curateguides #everythingiscurated

14.04% Engagement Rate
1.9k 2
Content

Alhamdulillah, with immense pride and gratitude, @TheEspressoLab has secured 1st place at the UAE Brewer Cup Championship 2026. First, my sincere respect to every competitor. The level of dedication, passion, and craft on that stage was truly inspiring. Itโ€™s an honor to compete alongside such remarkable talents. My deepest thanks to @SCAUAE and @KaramCoffee this championship would not exist without your efforts. A special appreciation to the @SpecialtyCoffeeAssociation team for delivering a world-class competition with exceptional organization. Grateful beyond words to the incredible people around me: @RBuhumaid, for always standing by my side. My amazing family @Kalmallouhi & HSM for pushing every limit with me. The entire @TheEspressoLab family, for the unwavering support and team spirit. @M.E_Stella19 @CallmeKelvinnotFloren @Jolasalacapa @itsJelvinnncdz @Thihahashtag thank you. My coaches @_Hirosan @Ardabuanna @Aldyeay @HelloItsFajar for bringing the SD1R Dripper innovations to the stage in a way that truly served the competition, for sourcing and sorting the winning green beans. Also, your work on my speech and presentation was absolutely essential. @WLamastus @Wilfordl @LamastusFamilyEstates thank you for trusting me with your coffee. @Moaz.08 for your constant and never ending support. And a heartfelt thank you to @WorldCoffeeChampionships, the judges, and the entire staff your time, effort, and dedication made this experience unforgettable. Alhamdulillah, this win belongs to all of you. โ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒโ–ƒ #TheBaristaDance #ุณูุฑุงุก_ุงู„ู‚ู‡ูˆุฉ_ุงู„ุฅู…ุงุฑุงุชูŠุฉ #TheEspressoLab #FincaRasha #EmiratiGahwa

21.27% Engagement Rate
2.7k 267
Content

This photo was taken shortly after Ryanโ€™s return from the Chicago WBrC 24 where he placed 3rd. Fast forward today, Cacu just got his title of 2nd in the Jakarta WBrC 25. You have risen through the ranks to become the best among usโ€”a testament to your dedication and unwavering pursuit of excellence. WELL DONE @ryanwibawa @bayuprawiro ๐Ÿ‡ฎ๐Ÿ‡ฉ ๐Ÿ‡ฎ๐Ÿ‡ฉ ๐Ÿ‡ฎ๐Ÿ‡ฉ

14.44% Engagement Rate
2k 14
Content

Introducing SD1R By @suprima_instruments in collaboration with two-time Indonesia Brewers Cup Champion @_hirosan The SD1R is designed with three key things in mind; consistency, repetition and durability. The Suprima SD1R combines both percolation and immersion methods of brewing. During the initial pours, the flow rate is faster and extraction is closer to drip or percolation. However, later in the brewing process, the flow rate slows down and the extraction more closely approaches immersion. This combination of drip and immersion methods makes the brewing process more stable. For a fast-paced coffee bar like us, SD1R has helped reduce the likelihood of operational errors, providing a perfectly consistent brew almost every time. SD1R is also available for purchase in store with very limited quantity.

5.32% Engagement Rate
739 7
Content

Letโ€™s go kita unboxing nih SD1R nya! Biar kalian makin pengen buat milikin dripper yang 1 ini ๐Ÿฅฐ Jangan lupa ikutan giveawaynya ya! #OttenCoffee #MengopikanIndonesia #SD1R #Unboxing #CoffeeDripper #10YearsTogether

6.75% Engagement Rate
940 7
Content

๐ŸŽ‰ GIVEAWAY TIME! Otten Coffee x Hiro Lesmana โ˜• Siapa nih yang mau dapetin SD1R gratis? ๐Ÿ˜ Yuk ikutan giveaway spesial ini bareng Otten Coffee Dengan @_hirosan Caranya gampang banget: โœ… Share Reels ini ke story kamu โœ… Follow @ottencoffee @suprima_instruments @_hirosan โœ… Tag kami di story โœ… Comment di bawah & tag 3 teman buat ikutan juga! Buruan ikutan! Giveaway ini cuma sampai 5 Februari 2025 dan pemenangnya bakal diumumin di tanggal 6 Februari 2025! Jangan sampai ketinggalan, ya! #OttenCoffee #HiroLesmana #GiveAway #SD1R ๐ŸŽ‰

10.06% Engagement Rate
927 484

Followers

Followers distribution

81.10% Male
18.90% Female

Followers location

Indonesia 85.54%
United States 1.76%
Taiwan 1.40%
Australia 1.34%
Japan 0.88%
Singapore 0.70%
China 0.70%
Jakarta 24.4%
Bandung 6.5%
Malang 3.1%
Yogyakarta 2.8%
Surabaya 2.2%
Semarang 2.1%
Makassar 2.0%
Medan 1.9%
Palembang 1.8%
Bogor 1.7%
Denpasar 1.4%
Depok 1.3%
Bandar Lampung 1.2%
South Tangerang 1.2%
Bekasi 1.0%
Taipei 1.0%
Samarinda 0.9%
Surakarta 0.8%
Tangerang 0.8%
Batam 0.8%
Singapore 0.7%
Melbourne 0.6%
Dubai 0.5%

Followers demographics

56.12% 20.54% 18.27% 3.11% 1.91% 0.04%
Child/Kid
(13-17)
Teen/Teenager
(18-24)
Young Adult
(25-34)
Adult
(35-44)
Middle-aged
(45-64)
65-
(65-)

Follower types

40.23% mass_followers
5.01% suspicious
15.64% influencers
39.11% real


KOL that follows @_hirosan

Growth & Interest

Followers growth

Monthly trend of total Followers

14K 13.9K 13.7K 13.6K 13.5K
2025-11 2025-12 2026-01 2026-02 2026-03 2026-04 2026-05

Likes growth

Monthly trend of average likes per post

1000 800 600 400 200 0
2025-11 2025-12 2026-01 2026-02 2026-03 2026-04 2026-05

Frequently used hashtags

Hashtags frequently used by the KOL in their content

#suprimainstruments #ottencoffee #mengopikanindonesia #suprimadripperone #theespressolab #thebaristadance #fincarasha #suprimadripperonerapid #ุณูุฑุงุก_ุงู„ู‚ู‡ูˆู‡_ุงู„ุนุฑุจูŠู‡ #aroastworks #nomorebadcoffee #sd1r #espresso #kopi #coffee #coffeedripper #acaiaorbit #coffeetime #coffeelovers #unboxing #hirolesmana #specialtycoffee #kopiindonesia #orbitgrinder #temanterbaik #manualbrew #bestofpanama #jakartacoffeeweek #10yearstogether #matchymatchy

Frequently mentioned accounts

Accounts frequently mentioned by the KOL in their content

@_hirosan @suprima_instruments @beangasm_id @twocoffeebeans_id @peopletemple_id @theespressolab @jktcoffeeweek @_no_brand_paper @juandediosc @aksi_scai @sujipremiumhandcrafted @nkgindonesia @bukan_ardi @jtts_id @josephsbrodsky @harison_chandra @andrewtandra @ninetypluscoffee @mikitakamasa @stanley_chienchiacheng @thesquarenasg @ottencoffee @acaiacoffee @almallouhi @standoutcoffee


Benchmark Engagement Instagram
Berdasarkan Tier KOL

Kenali tipe KOL dari Nano hingga Mega dan manfaatkan data engagement rate kami untuk memilih influencer yang tepat.


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Engagement rate didapatkan dari perhitungan rata-rata Likes, Comments, Share dibagi dengan jumlah followers kemudian dikali 100. Semakin tinggi engagement rate yang Anda miliki semakin baik nilai Anda.

Kenali Lebih Detail Kebutuhan KOL Anda

Sudah tahu tentang KOL atau influencer level mulai dari Nano, Micro, Mid-Tier, Macro dan Mega ? Gunakan benchmark akurat kami untuk mengenal lebih jauh bagaimana benefit mengetahui engagement rate bisa membantu kita memilih KOL apa yang akan kita pakai.

Avg. Instagram Engagement
Rate - 2025

0
0.2%
0.4%
0.6%
0.8%
0.66%
All post types
0.66%
0.59%
Photo post
0.59%
0.68%
Video post
0.68%
0.77%
Carousel post
0.77%

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Got Questions?

Apa itu KOL.ID? โˆ’

KOL.ID adalah platform teknologi pemasaran pertama di Indonesia yang memanfaatkan kecerdasan buatan (AI) untuk mendukung kolaborasi antara Key Opinion Leaders (KOL) dan bisnis. Platform ini menyediakan solusi lengkap untuk kebutuhan pemasaran di Instagram, TikTok, dan YouTube, semuanya terintegrasi dalam satu tempat.

Salah satu fitur utama KOL.ID adalah pembuatan dan pengecekan rate card otomatis bagi para KOL. Dengan menggunakan data real-time dari berbagai platform media sosial, KOL.ID membantu KOL menentukan harga layanan mereka secara akurat dan adil, sehingga mereka dapat fokus pada kreativitas dan peningkatan engagement rate.

Selain itu, KOL.ID menawarkan berbagai alat analisis, seperti kalkulator engagement rate untuk TikTok, Instagram, dan YouTube, yang membantu KOL dan bisnis memahami performa akun media sosial dan membuat keputusan yang lebih baik dalam kampanye pemasaran.

Dengan berbagai fitur dan layanan yang ditawarkan, KOL.ID menjadi platform yang andal bagi KOL dan bisnis dalam menjalankan kampanye pemasaran yang efektif dan efisien.

Apa saja fitur yang disediakan oleh KOL.ID? +

FOR BRAND (Untuk Agency/Brand/Bisnis):

  1. KOL Ranking: Fitur pencarian KOL yang sesuai dengan kebutuhan brand atau bisnis.

  2. Cek Rate Card KOL: Tools untuk bisnis mengevaluasi rate card KOL berdasarkan data dari TikTok, Instagram & YouTube.

  3. Campaign Report: Laporan terperinci untuk mendapatkan data performa (Like, Comment, Share, Views & Save) terkait performa kampanye pemasaran bersama KOL hanya menggunakan Link Posting.

FOR KOL (Untuk Key Opinion Leader):

  1. Buat Rate Card: Alat untuk membantu KOL membuat rate card berdasarkan performa mereka di TikTok, Instagram & YouTube.

FREE TOOLS (Alat Gratis):

  1. Buat MoU KOL: Membuat memorandum of understanding (MoU) antara KOL dan bisnis secara otomatis.

  2. Cek ER KOL TikTok: Alat untuk menghitung engagement rate KOL di TikTok.

  3. Cek ER KOL Instagram: Alat untuk menghitung engagement rate KOL di Instagram.

  4. Cek ER KOL YouTube: Alat untuk menghitung engagement rate KOL di YouTube.

  5. Download Video TikTok: Fitur untuk mengunduh video dari TikTok.

  6. Download Video Instagram: Fitur untuk mengunduh video dari Instagram.

  7. Download Video YouTube: Fitur untuk mengunduh video dari YouTube.

  8. Kamus KOL: Panduan istilah-istilah penting terkait dunia KOL.

  9. Extension Chrome: Extension yang memungkinkan untuk melihat analisa KOL dengan mudah hanya dengan membuka profil Instagram & TikTok.

Semua fitur ini menunjukkan bahwa KOL.ID adalah platform yang lengkap untuk mendukung kebutuhan KOL dan merek/bisnis dalam membangun strategi pemasaran digital.