The Gal Pal, Maru ๐ช๐ฝ
Strength doesnโt need to abandon softness.
This isnโt a campaign. Itโs our statement through visual art, a collective work from @j.a.n.g.k.a.h , @hydrangga and @cindercella
A woman can wear ribbons, bold colors, earrings, cute things, smile at the camera, or even make the silliest face, and still possess immense strength.
Instead of treating weightlifting as something that has to look intimidating, we wanted to create images that scream: Soft Doesnโt Mean Weak.
Most โwomen empowermentโ visuals still default to the same language: power equals dominance. Sharp expressions. Aggressive poses. Almost borrowing masculinity to communicate strength. Somewhere along the way, strength became something that had to look tough.
We donโt buy that.
This project isnโt about proving women are strong. They already are. Itโs about expanding what strength is allowed to look like.
So here we are, doing things our way. The uncommon way.
Huge shoutout to Coach @deni_lifter for welcoming us into such a badass gym and making this vision possible.
And thank you to @canon.indonesia @canonimagingindonesia for supporting this session and trusting us to tell this story through our lens.
Team @hydrangga @abidzarghfry @marvinepratamaa @layangcokelat @rafaraissar @yeschefnike @anggitawendy
๐ท EOS R5II + RF 10-20mm F4L IS STM & RF 85mm F2 Macro IS STM
Bts by @layangcokelat @anggitawendy @by.win1
0.79% Engagement Rate
Macro |
Mass Pool
