marketingmentor.in
The Ordinaryโs โThe Secret Ingredientโ pop-up peeled back the layers of beauty marketing, revealing the true cost of celebrity endorsements. By choosing transparency and science over fame, they reminded us that effective skincare speaks for itself. @TheOrdinary #TheOrdinary #MarketingMentor
Chanel unveiled the Coco Game Chessboard at Watches and Wonders 2026, and it is not your average chess set. Every piece is sculpted from ceramic, gold, and diamonds, Gabrielle Chanel herself is the queen, and the board actually hides a watch beneath her figure. This is what happens when a fashion house decides to rewrite the rules of both chess and watchmaking. Would you display this or actually play a game on it? @chanelofficial
IKEA & ร kestam Holst took the most iconic bag in the world, flipped the lens, and shot an entire outdoor campaign from inside it. The FRAKTA bag has carried groceries, furniture, entire lives and now, it's carrying a whole new perspective on everyday moments. Turns out, the most interesting view isn't always the one everyone else is looking at. What would the world look like from your FRAKTA bag? Brand: IKEA Sverige (@ikeasverige) Agency: NoA | ร kestam Holst (@akestamholst)
KitKat's new "Break Mode" wrapper is literally a Faraday cage disguised as its iconic packaging. Slip your phone inside and it blocks every signal, calls, internet, Bluetooth, GPS, all of it. The brand that told you to "take a break" for decades finally built something that makes sure you actually do. Would you use this every day or does it feel a little too extreme? Brand: KitKat (@kitkat) Agency: Ogilvy Colombia (@ogilvycolombia)
Dior's latest jacket from the Autumn-Winter 2025 collection is exactly what it sounds like, denim flowers, hand-applied onto a denim jacket. No embroidery, no prints, just the same material sculpted into floral details and placed right on top. It's the kind of move that sounds odd until you see it, and then you can't unsee it. Do you think this works, or is it a step too far? @dior
Jeep's "Outdoor Parking" campaign cleverly turned sidewalks, stairs, and unlikely corners into mock parking spots, reinforcing its rugged off-road image in a playful way. What made it stand out was the buzz it generated people shared, discussed, and amplified the idea across social media and news platforms, proving that a simple, creative stunt can outperform traditional advertising.
Gillette didnโt just sell razorsโthey reshaped beauty standards. All by turning โbody hairโ into a problem women never had. Is this genius marketing or manipulative madness? #MarketingMentor #Gillette #Marketing
IKEA & ร kestam Holst took the most iconic bag in the world, flipped the lens, and shot an entire outdoor campaign from inside it. The FRAKTA bag has carried groceries, furniture, entire lives and now, it's carrying a whole new perspective on everyday moments. Turns out, the most interesting view isn't always the one everyone else is looking at. What would the world look like from your FRAKTA bag? Brand: IKEA Sverige (@ikeasverige) Agency: NoA | ร kestam Holst (@akestamholst)
Coca-Cola relaunched Zero Caffeine Zero Sugar in a new black-and-gold can with zero changes to the formula. The entire move is positional: make the can look like it belongs at night. The evening occasion was never officially claimed by anyone. Now it might be. Which brand do you think owns the evening occasion in your head?
Makro proved that waste is often just a perception problem. Fruit wasn't spoiling faster, people were just judging it sooner. One colour-coded sticker shifted that judgment and saved 70 tons a week. What else are we throwing away simply because it doesn't look the part? #MarketingMentor
Monthly trend of total Followers
Monthly trend of average likes per post
Hashtags frequently used by the KOL in their content
Accounts frequently mentioned by the KOL in their content
Kenali tipe KOL dari Nano hingga Mega dan manfaatkan data engagement rate kami untuk memilih influencer yang tepat.
| Nano 1K-10K |
Micro 10K-50K |
Mid-tier 50K-100K |
Macro 100K-1M |
Mega 1M+ |
|
|---|---|---|---|---|---|
| High | 5.312% | 2.61% | 2.47% | 2.53% | 2.60% |
| Above average | 4.91% | 1.86% | 1.74% | 1.53% | 1.94% |
| Average | 2.42% | 0.98% | 0.88% | 1.01% | 1.15% |
| Below average | 1.58% | 0.62% | 0.54% | 0.66% | 0.80% |
| Low | 1.06% | 0.39% | 0.32% | 0.44% | 0.57% |
Engagement rate didapatkan dari perhitungan rata-rata Likes, Comments, Share dibagi dengan jumlah followers kemudian dikali 100. Semakin tinggi engagement rate yang Anda miliki semakin baik nilai Anda.
Sudah tahu tentang KOL atau influencer level mulai dari Nano, Micro, Mid-Tier, Macro dan Mega ? Gunakan benchmark akurat kami untuk mengenal lebih jauh bagaimana benefit mengetahui engagement rate bisa membantu kita memilih KOL apa yang akan kita pakai.
Check engagement rate for any Youtube channel and get detailed analytics report
Check engagement rate for any TikTok account and get detailed analytics report
KOL.ID adalah platform teknologi pemasaran pertama di Indonesia yang memanfaatkan kecerdasan
buatan (AI) untuk mendukung kolaborasi antara Key Opinion Leaders (KOL) dan bisnis.
Platform ini menyediakan solusi lengkap untuk kebutuhan pemasaran di Instagram, TikTok, dan
YouTube, semuanya terintegrasi dalam satu tempat.
Salah satu fitur utama KOL.ID adalah pembuatan dan pengecekan rate card otomatis bagi para KOL.
Dengan menggunakan data real-time dari berbagai platform media sosial, KOL.ID membantu KOL
menentukan harga layanan mereka secara akurat dan adil,
sehingga mereka dapat fokus pada kreativitas dan peningkatan engagement rate.
Selain itu, KOL.ID menawarkan berbagai alat analisis, seperti kalkulator engagement rate untuk
TikTok, Instagram, dan YouTube,
yang membantu KOL dan bisnis memahami performa akun media sosial dan membuat keputusan yang
lebih baik dalam kampanye pemasaran.
Dengan berbagai fitur dan layanan yang ditawarkan, KOL.ID menjadi platform yang andal bagi KOL
dan bisnis dalam menjalankan kampanye pemasaran yang efektif dan efisien.
FOR BRAND (Untuk Agency/Brand/Bisnis):
KOL Ranking: Fitur pencarian KOL yang sesuai dengan kebutuhan brand atau bisnis.
Cek Rate Card KOL: Tools untuk bisnis mengevaluasi rate card KOL berdasarkan data dari TikTok, Instagram & YouTube.
Campaign Report: Laporan terperinci untuk mendapatkan data performa (Like, Comment, Share, Views & Save) terkait performa kampanye pemasaran bersama KOL hanya menggunakan Link Posting.
FOR KOL (Untuk Key Opinion Leader):
Buat Rate Card: Alat untuk membantu KOL membuat rate card berdasarkan performa mereka di TikTok, Instagram & YouTube.
FREE TOOLS (Alat Gratis):
Buat MoU KOL: Membuat memorandum of understanding (MoU) antara KOL dan bisnis secara otomatis.
Cek ER KOL TikTok: Alat untuk menghitung engagement rate KOL di TikTok.
Cek ER KOL Instagram: Alat untuk menghitung engagement rate KOL di Instagram.
Cek ER KOL YouTube: Alat untuk menghitung engagement rate KOL di YouTube.
Download Video TikTok: Fitur untuk mengunduh video dari TikTok.
Download Video Instagram: Fitur untuk mengunduh video dari Instagram.
Download Video YouTube: Fitur untuk mengunduh video dari YouTube.
Kamus KOL: Panduan istilah-istilah penting terkait dunia KOL.
Extension Chrome: Extension yang memungkinkan untuk melihat analisa KOL dengan mudah hanya dengan membuka profil Instagram & TikTok.
Semua fitur ini menunjukkan bahwa KOL.ID adalah platform yang lengkap untuk mendukung kebutuhan KOL dan merek/bisnis dalam membangun strategi pemasaran digital.