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The Now Dubai Instagram Profile
thenowdubai

The Now Dubai

thenowdubai

badge Macro | Mass Pool
follower
Total Followers 111.7k
language
Language Spoken EN , English
account
Account Type KOL Macro badge Macro | Mass Pool

Rate Card

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Disclaimer:
This performance and rate card page is generated using our AI-powered calculations.


Performance

2.87% high Engagement rate
2.8k Avg. likes per post
14 Avg. comments per post
4.5k Avg. reels view

Engagement Rate For Last 10 Posts (Latest)

7.64% 6.11% 4.58% 3.06% 1.53% 0.00%
2026-04-18
2026-04-18
2026-05-23
2026-06-06
2026-06-07
2026-06-07
2026-06-07
2026-06-07
2026-06-08
2026-06-08

Engagement Rate For Top 10 Posts

12.32% 9.86% 7.39% 4.93% 2.46% 0.00%
2022-02-17
2022-03-11
2022-04-13
2022-04-28
2022-05-25
2022-06-09
2022-07-26
2022-09-01
2022-09-16
2026-04-14
Date Posted
Content

Dubai introduced its first women-only beach, featuring a dedicated night swimming experience. Part of the Al Mamzar redevelopment, the project is nearing completion and represents a major upgrade to the city's coastline. The space is fully enclosed, brightly lit, and operated entirely by female staff to ensure privacy and comfort. Strict no-photography rules and smart monitoring systems are in place to maintain safety standards. The move supports Dubai's plan to expand beach access while offering a cooler, secure option for women after sunset. #Nowdubai

479.73% Engagement Rate
531.2k 4.8k
Content

Dubai is set to introduce its first women-only beach, featuring a dedicated night swimming experience. Part of the Al Mamzar redevelopment, the project is nearing completion and represents a major upgrade to the cityโ€™s coastline. The space is fully enclosed, brightly lit, and operated entirely by female staff to ensure privacy and comfort. Strict no-photography rules and smart monitoring systems are in place to maintain safety standards. The move supports Dubaiโ€™s plan to expand beach access while offering a cooler, secure option for women after sunset. #Nowdubai #Dubai #Women

42.23% Engagement Rate
45.5k 1.6k
Content

In some cities, safety is measured by cameras and checkpoints. In the UAE, Sheikh Mohammed bin Rashid Al Maktoum said the real measure is much simpler. He believes a nation feels truly secure when a woman can walk alone at night without fear. That quiet confidence has become part of daily life across the Emirates. For many residents, peace is not just a promise there. It is something they can feel on the streets after midnight. #Nowdubai #UAE

21.21% Engagement Rate
22.8k 878
Content

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum has launched a city-wide push to cover Dubai in vibrant flame trees this summer. The initiative will bring thousands of these bright red-orange trees to streets, parks, and public spaces, adding shade and color across the city. Known scientifically as Delonix regia, the tree thrives in harsh heat, making it perfect for Dubaiโ€™s climate. Beyond beauty, the move supports Dubaiโ€™s larger vision of creating a greener, cooler, and more livable urban environment. #Nowdubai #UAE

19.57% Engagement Rate
21.1k 667
Content

Dubaiโ€™s Crown Prince Sheikh Hamdan recently showed a small act of kindness that touched millions online. After spotting pigeons building a nest on his Mercedes G-Wagon, he decided not to move the SUV at all. Instead of disturbing the birds, he instructed his staff to leave the vehicle untouched until the nesting was complete. The gesture quickly went viral, with many praising his compassion toward animals and respect for nature. Sometimes the simplest actions leave the biggest impact. Source: @faz3 #Nowdubai

16.96% Engagement Rate
18.6k 267
Content

Abbas Sajwani made his first equity trade at 14. By 26, he had launched AHS Group, founded AHS Properties, and earned two Forbes titles. Youngest real estate billionaire globally. Youngest Arab billionaire. A net worth of $1.9 billion and a portfolio of ultra-luxury developments redefining Dubai's real estate market. Twelve years. Two titles. One very clear direction. @ahs.properties @abbas_saj #Nowdubai

0% Engagement Rate
3.8 1
Content

The 10 safest airlines for 2026 have been officially ranked, with Etihad Airways taking the number one spot worldwide. This marks a historic moment as Etihad becomes the first Gulf carrier to lead AirlineRatings.comโ€™s annual safety list, ending years of dominance by Air New Zealand. The ranking reviewed 320 global airlines, based on safety audits, pilot training standards, fleet age, and incident rates per flight. Etihad stood out with an ultra-low incident rate of 0.002 per flight and over two decades of crash-free operations. The top 10 also includes major names like Qatar Airways, Singapore Airlines, Emirates, Qantas, and others. @etihad @emirates #Nowdubai

11.57% Engagement Rate
12.8k 106
Content

Dubaiโ€™s Crown Prince Sheikh Hamdan recently showed a small act of kindness that touched millions online. After spotting pigeons building a nest on his Mercedes G-Wagon, he decided not to move the SUV at all. Instead of disturbing the birds, he instructed his staff to leave the vehicle untouched until the nesting was complete. The gesture quickly went viral, with many praising his compassion toward animals and respect for nature. Sometimes the simplest actions leave the biggest impact. Source: @faz3 #Nowdubai

16.96% Engagement Rate
18.6k 267
Content

Disney has confirmed that its planned Abu Dhabi theme park project is moving ahead despite ongoing tensions in the Middle East. The upcoming resort will become Disneyโ€™s seventh global destination and its first-ever theme park in the Middle East. The project is being developed with Miral, the Abu Dhabi-backed company behind attractions like Ferrari World, Warner Bros. World, and SeaWorld Abu Dhabi. Disney executives said the long-term strategy behind the park remains unchanged, with the company expected to earn royalties while Miral funds and operates the destination. Abu Dhabi continues investing heavily in tourism and entertainment as part of its broader plan to reduce dependence on oil and grow its non-oil economy. #Nowdubai

12.7% Engagement Rate
14k 128
Content

Dubai introduced its first women-only beach, featuring a dedicated night swimming experience. Part of the Al Mamzar redevelopment, the project is nearing completion and represents a major upgrade to the city's coastline. The space is fully enclosed, brightly lit, and operated entirely by female staff to ensure privacy and comfort. Strict no-photography rules and smart monitoring systems are in place to maintain safety standards. The move supports Dubai's plan to expand beach access while offering a cooler, secure option for women after sunset. #Nowdubai

479.73% Engagement Rate
531.2k 4.8k

Followers

Followers distribution

71.92% Male
28.08% Female

Followers location

United States 36.00%
India 10.28%
United Kingdom 5.15%
Nigeria 3.71%
Canada 2.79%
South Africa 2.20%
Australia 2.09%
Malaysia 1.84%
Indonesia 1.69%
Philippines 1.53%
Pakistan 1.44%
Germany 1.39%
Mexico 1.35%
Spain 1.10%
Brazil 1.08%
Italy 1.03%
United Arab Emirates 1.01%
Los Angeles 3.0%
New York City 2.8%
Greater London 1.7%
Lagos 1.4%
Dubai 0.9%
Bangalore 0.9%
Mumbai 0.9%
Miami 0.8%
Chicago 0.8%
San Diego 0.7%
Singapore 0.6%
Delhi 0.6%
Houston 0.6%
Toronto 0.6%
Cape Town 0.5%

Followers demographics

49.51% 23.84% 19.57% 4.67% 2.39% 0.03%
Child/Kid
(13-17)
Teen/Teenager
(18-24)
Young Adult
(25-34)
Adult
(35-44)
Middle-aged
(45-64)
65-
(65-)

Follower types

25.59% mass_followers
10.34% suspicious
5.90% influencers
58.17% real


KOL that follows @thenowdubai

Growth & Interest

Followers growth

Monthly trend of total Followers

100.5K 91.5K 82.4K 73.3K 64.3K
2026-01 2026-02 2026-03 2026-04 2026-05 2026-06 2026-07

Likes growth

Monthly trend of average likes per post

9k 7.2k 5.4k 3.6k 1.8k 0
2026-01 2026-02 2026-03 2026-04 2026-05 2026-06 2026-07

Frequently used hashtags

Hashtags frequently used by the KOL in their content

#nowdubai #dubai #uae

Frequently mentioned accounts

Accounts frequently mentioned by the KOL in their content

@faz3 @mohamedalabbar @m_binghatti @hhshkmohd @ahs_properties @rizwan_sajan @baoli_dubai @emirates @sushisambadubai @binghatti @primark_me @gaia_dxb @emaardubai @sobharealty @dubaimediaoffice @groupfazza @zumadubai @covebeachdubai @driftbeachdubai


Benchmark Engagement Instagram
Berdasarkan Tier KOL

Kenali tipe KOL dari Nano hingga Mega dan manfaatkan data engagement rate kami untuk memilih influencer yang tepat.


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Engagement rate didapatkan dari perhitungan rata-rata Likes, Comments, Share dibagi dengan jumlah followers kemudian dikali 100. Semakin tinggi engagement rate yang Anda miliki semakin baik nilai Anda.

Kenali Lebih Detail Kebutuhan KOL Anda

Sudah tahu tentang KOL atau influencer level mulai dari Nano, Micro, Mid-Tier, Macro dan Mega ? Gunakan benchmark akurat kami untuk mengenal lebih jauh bagaimana benefit mengetahui engagement rate bisa membantu kita memilih KOL apa yang akan kita pakai.

Avg. Instagram Engagement
Rate - 2025

0
0.2%
0.4%
0.6%
0.8%
0.66%
All post types
0.66%
0.59%
Photo post
0.59%
0.68%
Video post
0.68%
0.77%
Carousel post
0.77%

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Got Questions?

Apa itu KOL.ID? โˆ’

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